Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive March 1, 2006 Alana Klein	Direct to Consumer: Q&A with Jill Balderson More Education, Less Promotion. Patient materials should teach rather than tell.
Pharmaceutical Executive March 1, 2006 Dorfman & Maynor	Marketing to Professionals: Under the Influence Pharmaceutical marketers should target the doctors who affect change in the medical community.
Pharmaceutical Executive March 1, 2006 James McDonald, Jr.	Legal: Hey, Good Lookin': Sex Discrimination in Hiring Reps Hiring beautiful drug reps might be good for business, but it also might be challenged as discrimination in a court of law.
Registered Rep. March 1, 2006 Kristen French	Lance's Fund Face Seven-time Tour de France winner Lance Armstrong is the celebrity poster boy for a new line of mutual funds from American Century, called LIVESTRONG.
BusinessWeek March 13, 2006 Jon Fine	Putting The Fans To Work FanLib is the most current example of marketers harnessing their fans' do-it-yourself efforts to build buzz and cut marketing costs.
BusinessWeek March 13, 2006 David Kiley	Laughing Out Loud In Spanish Warm-and-fuzzy Hispanic TV ads are giving way to the crude and funny.
Reason March 2006 John Hood	Covert Advertising The FCC vs. product placement: Consumers may well prefer brand placements over watching endless blocks of commercials, but they'll rebel if the insertions become too distracting.
CRM March 1, 2006 Alexandra DeFelice	CRM 'At the Highest Level' A Christian bookstore uses marketing campaign management to improve customer relationships.
CRM March 2006 Marshall Lager	Social Networking: Getting in Touch the CRM Way Here's how social networking technology understands and leverages your relationship capital.
CRM March 2006 Alexandra DeFelice	Thinking Outside the (Mail)box Creativity and quirkiness are influencing alternative marketing strategies.
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