Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Financial Advisor March 2006 Bill Bachrach	The Power Of Belief Strive to be a celebrity in your own financial advisory marketplace. Simply having even greater belief in what you are doing for people will inspire them to be more interested in you and what they need to do.
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
The Motley Fool February 27, 2006 Brian Gorman	Campbell Soups Up Soup The soup outfit's new product initiative should give it a major marketing advantage. What will it mean to investors?
The Motley Fool February 27, 2006 Alyce Lomax	KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note.
Inc. February 2006 Max Chafkin	Transforming In-Store Advertising Using existing RFID technology in a new way, companies can better test store displays.
BusinessWeek February 27, 2006 David Kiley	Rated M For Mad Ave Video games are white-hot now that Nielsens rate their ad impact.
The Motley Fool February 21, 2006 Brian Gorman	Sirius' Stern Dilemma Probably more than a third of Sirius subscribers came just for Stern. So advertisers naturally will seek to have their ads played on Stern's channels. However, Sirius should be extremely cautious about adding too much advertising too soon.
Scientific American March 2006 Marina Krakovsky	Experiments at Work What's the best way to boost sales or handle competing resellers? By lab-testing business ideas, experimental economist Kay-Yut Chen gets rid of some of the guesswork.
Entrepreneur March 2006 Mark Henricks	Do the Math Business book advice: The "net promoter score" can help boost your sales, according "The Ultimate Question." And "Dealing With Darwin" says that long-term success requires learning to survive in changing environments.
Entrepreneur March 2006 Kim T. Gordon	In Any Event... Whether it's a parade or a 10K run, make your event sponsorship dollars count for everyone involved by following these tips.
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