Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Registered Rep. February 2, 2006 Kevin Burke	Tangled up in Ivy: Merrill's Princeton Problem Princeton University is steamed at Merrill Lynch for rebranding its captive mutual-fund operation Princeton Portfolio Research & Management, as the giant investment bank and brokerage attempts to find a wider market for its lineup of 108 funds.
Pharmaceutical Executive February 1, 2006 Chandler & Chicco	Public Relations: Damage Control Unless pharma defines a compelling story, and defends it vigorously in the consumer marketplace, others will enter that vacuum and tell the story for it -- in far less flattering ways
CRM February 1, 2006 David Myron	Experiences Versus Relationships Good relationships, over time, generate more value for customers and, as a result, more revenue for businesses.
CRM February 1, 2006 Colin Beasty	Business Problem: Marketing Campaigns Are Failing to Deliver Targeted, Relevant Messages to Customers Tech Solution: Event-based Marketing Tools. ATG Adaptive Scenario Engine... SynapseEBM... Unica Affinium Enterprise Marketing Management (EMM) Suite...
CRM February 1, 2006 Alexandra DeFelice	Return on Rupees By using Unica's Affinium products, India-based HDFC Bank increased marketing campaign volume by more than 200% in the first six months of deployment and by 500% in fiscal year 2005.
Financial Planning February 1, 2006 Marie Swift	When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how.
Pharmaceutical Executive February 1, 2006 Elizabeth A. Browning	Direct to Consumer: Women Are a Powerful, But Untapped, Audience Pharmaceutical marketers should seize the opportunity to reach out to women, who are an information-seeking, receptive audience.
Pharmaceutical Executive February 1, 2006 Nappi & Rodgers	Marketing to Professionals: Streamlined Scheduling Better scheduling of sales visits can increase doctors' receptivity to pharmaceutical reps.
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
Registered Rep. February 1, 2006 Kevin Burke	Schwab's Turnaround Tale Charles Schwab has managed to reverse its fortunes in a relatively short period of time thanks to a smart ad campaign and major cost-cutting.
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