Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM February 2006 Colin Beasty	How Sales Teams Should Use CRM Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
CRM February 2006 Alexandra DeFelice	The Big Squeeze Large-scale events like natural disasters affect the way people buy. Here, a primer on how to respond to customer concerns in tight times.
InternetNews January 31, 2006 Susan Kuchinskas	Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.
CRM January 10, 2006 Coreen Bailor	On the Scene: Opting for Opt-in Asking customers what kind of marketing materials they want helps build relationships and response rates.
Home Toys February 2006 Scerf & Wang	Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase.
CIO February 1, 2006 Susan Cramm	IT Marketing Smarts When it comes to selling your organization on IT, it's the people and the product, not the print.
HBS Working Knowledge January 30, 2006 Julia Hanna	The Case of the Mystery Writer's Brand Author James Patterson brings an ad man's sophistication to marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books.
AFP eWire January 23, 2006	Grizzard Named One of World's Best Fundraisers Claude Grizzard, who served as chief executive officer for The Grizzard Agency for more than three decades, has shaped the way nonprofits fundraise.
BusinessWeek February 6, 2006 William C. Symonds	Gillette's New Edge Procter & Gamble is helping pump up the Fusion razor with two Super Bowl ads.
BusinessWeek February 6, 2006 David Kiley	Getting Creative With Mad Ave To find the right ad agency, MINI Cooper devised a quirky trial-by-immersion.
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