Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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AskMen.com Steve Seepersaud	Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second!
Entrepreneur February 2006 April Y. Pennington	Primal Need An interview Primal Branding author Patrick Hanlon on how consumers bond with brands.
Entrepreneur February 2006 Gwen Moran	Better Off Red According to the National Retail Federation, in 2005, people spent an estimated $13.2 billion buying gifts for their sweethearts for Valentine's Day. Here's how to market to this group.
Entrepreneur February 2006 Kim T. Gordon	Riding the Airwaves Do you want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? A radio tour can help you spread your message coast to coast without spending a fortune.
Entrepreneur February 2006 Barry Farber	Catch the Carrot The truth about selling: You can't succeed if you're not motivated. Hit your sweet spot by determining why -- and how -- you sell best.
Entrepreneur February 2006 Kimberly L. McCall	By the Book To make the most of your sales team, check out these new books: Selling to Big Companies by Jill Konrath... Jack, You're Fired! The Top 66 Reasons for Firing Sales Professionals... and How You Can Avoid Every Single One of Them by Jack Perry... etc.
Entrepreneur February 2006 Laurel Delaney	American Outcast According to global business experts, companies should position their brands as local, a tactic that makes sense from a marketing standpoint if your country of origin is seen as a negative.
Entrepreneur February 2006 Nichole L. Torres	Priced to Sell Whether your product occupies the lowest-priced rack or the highest-priced stratosphere, the number on the tag says a lot about your brand. Should your product's price point be its major selling point, too?
Entrepreneur February 2006 Romanus Wolter	Personality Test Make it simple and worthwhile for people to get to know you and your business with these strategies.
The Motley Fool January 18, 2006 Alyce Lomax	Comcast's On-Demand Exercise Will Comcast's Exercise TV offering, complete with embedded advertising, be an exercise in futility? Exercise- and weight-loss-related products and services are big business, but one can only hope that the advertising doesn't come across as too heavy-handed.
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