Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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AFP eWire January 17, 2006	Covering the Basics: A Direct Mail Primer Here are tips that can help you maximize your return when fundraising and marketing.
AFP eWire January 17, 2006 Geoff Peters	Best Practices in Direct Mail Fundraising, Part II Direct response is both art and science, and as such, trends and hot ideas tend to flood the marketplace suddenly, and then recede just as quickly.
Fast Company January 2006 Stirling Kelso	Fast Talk: Clean Sheets Boutiques such as the W made hotels sexy. Now the concept's getting stale. Five next-generation innkeepers take the experience way beyond a mint on your pillow.
Fast Company January 2006 James P. Womack	The New Power Ratings Companies sell us great products and services -- but not what we really want. Smart companies soon will discover that good service actually costs less.
Fast Company January 2006 Lucas Conley	Getting Inside Your Head A company that "fingerprints" brain activity to gauge emotional responses has attracted interest from Madison Ave. to the CIA.
Fast Company January 2006 Paul Lukas	Today's "Kitchen of Tomorrow" The first in a series of visionary tales inspired by the great corporate marketing films of the 1950s and 1960s.
InternetNews January 17, 2006 Clint Boulton	Google Tries Radio For Revenue Google said today it has offered to acquire digital radio advertising provider dMarc Broadcasting for $102 million in cash.
HBS Working Knowledge January 16, 2006 Christensen, Cook & Hall	What Customers Want from Your Products A recent article argued that the marketer's task is to understand the job the customer wants to get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment.
The Motley Fool January 12, 2006 W.D. Crotty	GM: Sticker Price Dynamite GM lowers the sticker prices on 80% of its models. Will that move cars profitably? Changing marketing direction, especially after tens of billions have been spent on advertising over the years, doesn't quite make sense.
The Motley Fool January 12, 2006 Alyce Lomax	iPod Gets in Your Pants The latest from denim manufacturer Levi's fits you and your iPod. iPod jeans may be just a tad ridiculous, but given the craze at hand, is it just crazy enough to work?
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