Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1311-1320 Newer>

Pharmaceutical Executive January 1, 2006 Maggie Helmig	Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors.
Pharmaceutical Executive January 1, 2006 Gene Guselli	Marketing to Professionals: The Power of Positive Feedback Boost doctors' confidence in your brand by validating their prescription decisions.
Pharmaceutical Executive January 1, 2006 Peter Thompson	Sales Management: The Wonders of Wireless Pharmaceutical reps can recover 30 minutes of downtime everyday with 24/7 connectivity to the Internet.
Pharmaceutical Executive January 1, 2006 Lou Morris	Back Page: Nailing Down DTC Promotion Before the FDA and industry can find a solution to direct to consumer promotion, they need to nail down the problem.
Pharmaceutical Executive January 1, 2006 Cinquegrana & Lloyd	Legal: Shifting Perspective on Off-Label Promotion A recent court case points to the government's shifting perspective on how it prosecutes companies for promoting off-label. Instead of criminal charges, hefty corporate integrity agreements might be in store.
Food Processing January 2006 Dave Fusaro	Editor's Plate: Misplaced Blame and Ignorance The Institute of Medicine report on food advertising and childhood obesity is a serious indictment, but it is based on outdated research.
BusinessWeek January 16, 2006 David Kiley	Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work.
CRM January 1, 2006 David Myron	Calling the Cops on Telemarketers This is an example of a simple market research campaign becoming a botched effort, resulting in a call to the police.
CRM January 1, 2006 Lior Arussy	Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
CRM January 1, 2006 Agarwal & Schumacher	Put More Feet on the Street To extract more value from existing sales machinery, B2B companies must address fundamental sales productivity inhibitors, focusing first on process, policy, and guideline improvements.
<Older 1311-1320 Newer> Return to current articles.