Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM January 1, 2006	Secret of My Success: Hughes Network Systems Broadband satellite network provider Hughes turns to Perseus Development to take customer satisfaction surveys to the outer limits.
CRM January 1, 2006 Colin Beasty	Required Reading: Why Customers Do What They Do An interview with Marshal Cohen, one of the world's foremost authorities on consumer behavior, about his new book Why Customers Do What They Do.
Financial Planning January 1, 2006 Bob Veres	Masterful Mrkting You don't have to think of it as the "m-word" if you develop credible materials that articulate financial planning's real value to your clients.
Financial Planning January 1, 2006 Marie Swift	Newsletter News An informal survey of financial advisers shows that offering a good newsletter is a critical marketing tool.
Financial Planning January 1, 2006	Marketing Tips for 2006 You can't build a healthy, growing financial planning firm without marketing. If it's not one of your regular tasks, here's how to get started.
CRM January 2006 Colin Beasty	Dangling the Carrot: Drive Your Sales Force to Profitability Selecting and implementing the proper sales compensation tool to drive and motivate your sales force is more important than ever.
CRM January 2006 Alexandra DeFelice	A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication.
CRM January 2006 Coreen Bailor	Surefire Hires Organizations jeopardize their ability to best serve customers if they don't have selection, retention, and development strategies for contact center agents. Here, industry insiders offer nine tips to help minimize risk.
U.S. Banker January 2006 Sally Law	Finding Neverland: Banks Woo the 'Twixster' Increasing numbers of 18- to 29-year-olds are failing to see themselves as adults. But just because this demographic may be a bit immature doesn't mean it's unbankable. So how can financial institutions reach such an audience?
Financial Advisor January 2006 Roy T. Diliberto	Building A Marketing Plan "Give them what they want" is still a good way to win and keep financial advisory clients.
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