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CIO
May 1, 2002
Alain Jourdier |
Too Close for Comfort CRM may be a marketer's dream, but companies should still pay heed to privacy and ethical concerns...   |
IndustryWeek
May 1, 2002
Tim Stevens |
Cashing In On Knowledge Patents, trademarks and trade secrets, once locked away and closely guarded, are among chemical companies' best-selling new products... |
CFO
Alix Nyberg |
CFOs in the Sales Process After a season of slumping revenues, many CFOs are being called upon to reassure potential customers of their companies' financial health. Often, their mission is to convince customers the company will be alive and well a year from now... |
Inc.
May 1, 2002
Tahl Raz |
I Read It in the Funny Papers Inside a grassroots marketing campaign that's garnering a lot of attention in a traditionally low-profile manufacturing industry... |
Entrepreneur
May 2002
Chris Penttila |
Wholesell Changes One look at the marketing methods in play 25 years ago, and you'll wonder how anything ever got sold. One look at the future and you might see products selling themselves... |
Entrepreneur
May 2002
Kimberly L. McCall |
Follow the Lead Tired of your no-cost methods for finding leads not yielding hot prospects? Maybe it's time to pay for a sure thing... |
CIO
April 15, 2002
Mohanbir Sawhney |
Seeing the Whole Elephant It's time companies understand what customers are really worth... |
CIO
April 15, 2002
Meridith Levinson |
Run for the Money - CRM It sounds like the final episode of Survivor. But it's Las Vegas-based Harrah's Entertainment's latest marketing scheme, based on the company's Total Rewards customer loyalty system... |
Popular Mechanics
April 2002
Cliff Gromer |
Wave Of The Future Working with specific boat companies, Peter Granata creates designs to gauge consumer reactions to the possible future direction of a company's products... |
Fast Company
May 2002
Scott Kirsner |
Brand Marketing: Guinness How do you refresh a 243-year-old brand? By brewing a modern experience that combines the power of history with the allure of contemporary design. Guinness Storehouse, in Dublin, reimagines how a brand can perform for customers, employees, and the community... |
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