Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur January 2006 Sara Wilson	Hear and Now Creative marketing catapulted this musician's album from sleeper to bestseller.
Entrepreneur January 2006 Karen E. Spaeder	Heady Stuff Specialty breweries stand out from the crowd with unusual products. And when it comes to selling these unusual brews, standard marketing tactics don't cut it.
Inc. December 2005 Lee Gimpel	Pulling in Profits New RSS software makes it easier to gather intelligence on clients and competitors.
InternetNews December 16, 2005 Susan Kuchinskas	Yahoo Analytics Marries Online And Off A partnership with Marketing Management Analytics aims to check ROI across media.
IndustryWeek December 16, 2005	Communication Is Key To Happy Customers Whether communicating with consumers or to other businesses, corporate programs that support communication need to do so in ways that reflect 21st Century realities.
BusinessWeek December 19, 2005 Mark Hyman	Business Wants A Piece Of Charlie By reviving the Irish, Notre Dame coach Charlie Weis has become a hot commodity.
HBS Working Knowledge December 12, 2005 Kevin O'Marah	Driving Innovation from the Supply Chain More and more, direct customer input is driving every aspect of innovation, from the overall product concept to the timing of the launch to packaging and delivery. In this emerging world of demand-driven innovation, the supply chain plays a crucial part.
The Motley Fool December 12, 2005 Amanda Tyler	Yellow: Bigger, Better, and Back Old faithful returns. Advertising in the yellow pages is big business. Investors, don't let this incarnation of the yellow pages pass you by.
The Motley Fool December 9, 2005 Rick Aristotle Munarriz	Disney's Holy Celluloid Disney takes the spiritual path to marketing enlightenment with its latest live action film The Chronicles of Narnia: The Lion, The Witch and The Wardrobe.
AskMen.com Paul Chenier	7 Tips For Closing A Sale In One Phone Call If your career aspirations lead you into the employ of sales, at some point you're going to have to make some cold calls and convince others that they need your product.
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