Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool December 6, 2005 Alyce Lomax	Buy, and Buy Again As digital downloading grows ever more popular, perhaps music distribution -- particularly the physical CD model -- will have to evolve into a niche where there is an emphasis on collectibles rather than commodity.
Pharmaceutical Executive December 1, 2005 Grant Winter	Inside DDMAC: A Conversation with Thomas Abrams Despite heightened scrutiny from industry advocates and the beginnings of self-imposed regulation, pharma companies' violations of DTC regulations have been getting worse, says the director of FDA's Division of Drug Marketing, Advertising, and Communications.
Pharmaceutical Executive December 1, 2005 Meg Columbia-Walsh	Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients...
Pharmaceutical Executive December 1, 2005 Larry Star	Marketing to Professionals: Appealing to Doctor's Emotions Borrowing from the disciplines of cognitive psychology and cultural anthropology, marketers can identify the emotional triggers that will evoke feeling and empathy in medical specialists, helping to overcome a doctor's initial resistance to a new product or concept.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
BusinessWeek December 12, 2005 Nandini Lakshman	The Buying Of The Indian Ad Industry Global giants own the local ad companies in India and are prowling for PR and marketing firms.
The Motley Fool December 2, 2005 Rick Aristotle Munarriz	Beyonce, Brooks, and Bargains Wal-Mart tops Target in same-store sales for the first time in years. We can't lay all the praise behind the retailer's newfound success on something as simple as a new marketing campaign, but the ads are tactfully brilliant.
BusinessWeek December 12, 2005 Paula Lehman	Taking the Ypulse of the MySpace Generation Anastasia Goodstein's Web site has become an essential stop for marketers looking for insight into youth culture.
CRM December 1, 2005 David Myron	Straighten Up and Fly Right A bad customer experience is only the beginning of a much bigger problem for sizeable airlines. Successful companies don't just sell products, they sell positive, personal customer experiences.
CRM December 1, 2005 Colin Beasty	Business Problem: Managers Can't Forecast Sales Tech Solution: Sales Forecasting Tools. Sage Software's ACT!... Salesnet Standard Edition... Entellium's eSalesForce...
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