Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM December 1, 2005 Alexandra DeFelice	Cost Reduction Gets a Dutch Touch With Data Mining Dutch insurance company FBTO Verzekeringen deployed a marketing campaign optimization tool and reduced campaign costs by 35% the first year, saw a 29% profit improvement and increased conversion rates by 40%.
Financial Advisor December 2005 Tracey Longo	The Art Of Being Ethical How financial advisors are turning their ethical approach into a marketing advantage.
Financial Advisor December 2005 Leo J. Pusateri	Conducting The Real Value Audit A grave mistake many financial advisors make is to assume that their clients really understand the real value being delivered. This audit is insurance that your client and you have an aligned vision on the value of the relationship.
The Motley Fool November 29, 2005 Steven Mallas	Nintendo Needs a Revolution Mario's maker needs a marketing makeover. But investors seeking to profit from the console wars should forget Sony or Nintendo -- even if the latter does step things up -- in favor of Microsoft. And don't forget the software side, as well.
The Motley Fool November 29, 2005 Rick Aristotle Munarriz	Wal-Mart's Picture of Health Photo gift cards may give Wal-Mart a holiday glow in a snap.
HBS Working Knowledge November 28, 2005 Katherine Heires	Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.
The Motley Fool November 28, 2005 Tim Beyers	Everybody (Still) Loves Google TiVo cuddles up with advertisers and confesses its love for Google. What a surprise. Still, it's interesting to see that Madison Avenue is waking up to the idea that ad delivery -- especially TV ad delivery -- has changed forever, and that the filter of choice has become the TiVo box.
BusinessWeek December 5, 2005 Jon Fine	An Adman's Guide To Survival The CEO and chief creative director of Interpublic Group's New York-based interactive ad agency R/GA has made much noise of late outlining what ad agencies must do to survive this media moment.
The Motley Fool November 23, 2005 Rick Aristotle Munarriz	Get Your Satellite Radios Here! XM and Sirius are getting serious about advertising their digital goodies.
Fast Company November 2005 Jennifer Vilaga	Toy Story What will prove this year's Tickle Me Elmo? Here's how three companies are taking on the notoriously fickle holiday toy market -- and what their prospects are.
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