Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1211-1220 Newer>

BusinessWeek October 31, 2005 Dean Foust	The PGA Tour: Sand Trap Ahead As it negotiates new TV deals, the Tour finds itself in a weakened position.
BusinessWeek October 24, 2005 Louise Lee	Love Those Boomers Their new attitudes and lifestyles are a marketer's dream.
BusinessWeek October 24, 2005	Marketers, Don't Call Them "Seniors" Companies that think today's 50-plus boomers are like their parents are missing a huge opportunity, says consultant Matt Thornhill.
The Motley Fool October 14, 2005 Amanda Tyler	Ahoy, Alloy! A direct marketer who dabbled in retailing returns to basics. Investors, take note.
Pharmaceutical Executive October 1, 2005	Bad Rep An interview with Jamie Reidy, who wrote the book on how to slack off as a pharma sales rep. Now, the sales manager's nightmare unveils more scams, sizes up the corporate selling culture -- and reveals what finally made him care.
Pharmaceutical Executive October 1, 2005 Mike Iafolla & Steve Greco	Under the Influence The number of influences that affect physicians' prescribing has increased and rep saturation has reached the tipping point, resulting in "customer fatigue." Companies must now take into account a plethora of influences when planning their sales and marketing efforts.
Pharmaceutical Executive October 1, 2005 Sander A. Flaum	Leadership: Feed the Heart If you want great minds and great spirits working for you, stop and ask yourself: Do those people perform just for money?
Pharmaceutical Executive October 1, 2005 Phil Patrick	Marketing to Professionals: Senior-Care Specialists Surge In light of the growing senior population, pharmaceutical marketers are building partnerships with senior specialists.
Pharmaceutical Executive October 1, 2005 Jeffrey Tangney	Alternative Media: Mobile Marketing Through PDAs, pharmaceutical marketers have found an efficient way to communicate with and educate physicians.
Pharmaceutical Executive October 1, 2005	Public Relations: Communications Delivery Chain An interview with Nanccy Turett, president of Edelman Health on how, to regain consumers' trust, pharma must better communicate its mission, goals, and policies.
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