Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool October 13, 2005 Alyce Lomax	And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers?
Food Processing October 2005 John L. Stanton	Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics.
Fast Company October 2005 Danielle Sacks	Tilting at Windmills Many have tried -- and failed -- to develop a new way to create advertising. Here's how three attempts by one innovative shop, Chiat\Day, ultimately flamed out.
The Motley Fool October 11, 2005 Rick Aristotle Munarriz	Loyalty Pays at Best Buy The consumer electronics giant is making its customer rewards program a bit more rewarding. What does Best Buy get out of this? Information, of course.
Inc. October 2005 Norm Brodsky	Street Smarts: Marketing for Dummies Much of what passes for marketing these days is a waste of time and money that has nothing to do with building a good solid business.
BusinessWeek October 17, 2005 David Kiley	Hey, Advertisers, TiVo Is Your Friend New-Media ad guru Rishad Tobaccowala is showing big-name clients how to get results.
The Motley Fool October 7, 2005 Brian Gorman	Merck's Tricky Sell A vaccine for human papillomavirus clears scientific hurdles, but marketing could prove its biggest obstacle.
InternetNews October 6, 2005 David Needle	Sun Plays Hardball With Server Promo Sun is targeting rivals Dell, IBM and Hewlett Packard in a series of aggressive marketing and sales programs.
Financial Planning October 1, 2005 Marie Swift	The Right Stuff These essential marketing tools help you communicate your value and attract new financial advisory clients.
HBS Working Knowledge October 3, 2005 Jonathan Byrnes	Use Best Practice to Fire Up your Sales Team The most powerful aspect of harnessing your own best practice is that your sales force will be very receptive to the improvements. Your own best practice is literally your own.
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