Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool October 3, 2005 Rich Smith	Sony's Stupid Stunt The electronics giant fields, then retracts an ill-advised, religious centered advertising campaign for its Playstation game console.
CRM October 1, 2005 Collins & Schumacher	Unleashing the Partnership Marketing Opportunity The ability to capture increasingly detailed information about customers' needs and behaviors, coupled with intelligence to act on this insight, can allow companies to create better products and more effective marketing campaigns at lower cost.
CRM October 1, 2005 Colin Beasty	The Post-Strike NHL: Set to Score Unified customer databases are helping to boost the sport's renewed marketing efforts.
The Motley Fool September 30, 2005 Rick Aristotle Munarriz	Detroit's Dangerous Joyride Employee-pricing deals are ending, and automakers' trouble is just beginning. The employee discount pitch is seen by many as a rousing success. History will reveal the move as a colossal failure.
Fast Company October 2005 Danielle Sacks	Is Mad. Ave. Ready To Go Naked? These brash Brits say they have the cure for what ails the ad business these days. Is Naked Communications a real revolution, or just Brand X in a new box?
Fast Company October 2005 Paul Lukas	Heavy Metal Budweiser's new aluminum bottle proves to be a hit with beer-guzzlers.
Fast Company October 2005 Melissa Korn	Hey, Lady! Women and the Art of Product Development It's one thing to say a product is for women, and quite another thing to mean it.
Fast Company October 2005 Danielle Sacks	Commercial Success Dany Lennon places the hottest leaders in advertising. Here, she talks about what she looks for in candidates for creative jobs - and why you should be watching the same movies as your 8-year-old.
The Motley Fool September 27, 2005 Tim Beyers	McDonald's Goes Cheesecake The fast-food chain is done clowning around in Japan. It's advertising department has decided to swap Ronald for a bikini-clad woman in high heels.
The Motley Fool September 27, 2005 Selena Maranjian	Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information?
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