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Entrepreneur
October 2005
Kimberly L. McCall |
Closer Call Looking for a few good salespeople? There are a handful of traits that will bring your reps the most closed sales and repeat customers.   |
Entrepreneur
October 2005
Catherine Seda |
Team Players Get more wins -- and more sales -- from your affiliate program by stacking your roster with internet-marketing pros. |
Entrepreneur
October 2005
Don Debelak |
In the Mood Warm retailers up to your new product, even if it's in a category all its own. |
BusinessWeek
September 19, 2005
David Kiley |
Is IPG Worth The Sum Of Its Parts? Accounting woes nearly behind it, the ailing ad giant must now weigh a breakup. |
Inc.
September 2005
Stephanie Clifford |
Q&A: Sidney Frank, Everything in Good Time His pals in the business thought he was crazy when he started importing a low-selling German herbal elixir, called Jagermeister, in 1972. But Sidney Frank had a plan, revolving around promotion techniques the liquor industry had never seen. |
Inc.
September 2005
Dee Gill |
...Or Your Money Back Nothing entices a client like the promise of a payout if things go wrong. |
Inc.
September 2005
Darren Dahl |
Madison Avenue Memoirs In his upcoming book, Then We Set His Hair on Fire, advertising legend Phil Dusenberry tells how he came up with his memorable ad campaigns -- among them, "We bring good things to life." |
The Motley Fool
September 8, 2005
Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
Fast Company
September 2005
Phil Dusenberry |
Bringing Good Insights to Life An exclusive excerpt from an ad legend's new book on creating and sustaining business insights. |
Fast Company
September 2005
Paul Lukas |
Coke is What? The many faces of no-cal Coke show what can happen when market segmentation runs amok. |
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