Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1161-1170 Newer>

Fast Company September 2005 Ryan Underwood	The Celebrity Cell Is Jessica Simpson living in your brain? Researchers now know why we remember celebrity-filled ads. But do they work?
Fast Company September 2005 Paul Lukas	A Walk on the Flip Side A new firm called Flippies aims to change that by transforming flip books from outdated toys to modern promotional tools.
HBS Working Knowledge September 6, 2005 Poping Lin	When Product Variety Backfires Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But Harvard professor John Gourville explains why this is not always true.
The Motley Fool September 6, 2005 Steven Mallas	GM Drives Digital Vehicle CBS and GM join forces in an innovative digital advertising initiative. Investors, take note.
Pharmaceutical Executive September 1, 2005 Nickum & Kelly	Missing the Mark(et) Pharmaceutical companies spend billions on data. Sales reps crowd the waiting rooms. So why is the doctor out?
Pharmaceutical Executive September 1, 2005 Mittman & Secor	Direct to Consumer: Perpetuating Prescribing Myths Misleading language in direct to consumer drug ads leads to patient confusion and the frustration of nurse practitioners and physician assistants.
Pharmaceutical Executive September 1, 2005 Lydia Worthington	Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments.
Pharmaceutical Executive September 1, 2005 Stan Striker	Sales Management: The X Factor Pharmaceutical companies are developing incentive programs to keep Gen X sales reps motivated and productive.
Pharmaceutical Executive September 1, 2005 Ray Altieri	Return on Opportunity Conventions synergize all communications vehicles and create a total impact on the market: advertising, Web presence, programs, detailing, and non-prescription sampling.
Pharmaceutical Executive September 1, 2005 Diane West	Be Our Guest From training employees to forgoing lobster tail, hotels are putting the PhRMA Code on their menus.
<Older 1161-1170 Newer> Return to current articles.