Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1131-1140 Newer>

The Motley Fool August 19, 2005 Jeff Hwang	The Electronic Art of Propaganda The Madden game enjoys a record first week, but Electronic Arts' marketing words don't quite ring true.
Investment Advisor August 2005	The Gurus Speak What's the biggest challenge for independent financial advisors? 15 marketing experts weigh-in: Talk About Your Journey... Have a Clear Plan... Specify Goals... etc.
Pharmaceutical Executive August 1, 2005 Kevin Barnett	Part D Phase 2 Pharmaceuticals have been scrambling to get their Medicare contracting in order. Now it's time to figure out part D marketing and sales. Here's a checklist for the months ahead.
Pharmaceutical Executive August 1, 2005 Richard B. Vanderveer	Position, Position, Position The "weekender," the "doughnut hole," and the secret art of "bathroom mapping": How pharma marketers are learning to tell new stories for every phase of a drug's lifecycle.
Pharmaceutical Executive August 1, 2005	Direct to Consumer: The Campaign Conundrum An interview with Steve Girgenti, worldwide chairman and CEO of Ogilvy Healthworld on how pharma companies struggle to get local support for their global marketing campaigns.
InternetNews August 16, 2005 Roy Mark	Site Settles Deceptive Credit Report Claims FTC imposes a $950,000 fine and requires consumer restitution from Consumerinfo.com, which misled consumers with promises of a free credit report.
The Motley Fool August 16, 2005 Rick Aristotle Munarriz	Disney's Not-So-Valiant Retreat Disney's latest animated entry isn't really its own handiwork. There's never a good reason for Disney not to try to win over an audience on the merit of its own name first.
BusinessWeek August 22, 2005 David Kiley	Uncle Sam Wants You In The Worst Way The Army is boosting its marketing and trying new tacks to close a recruiting gap.
CIO August 15, 2005 Michael Jackman	Do Customers Like You? Depends on How You Ask The most important question to ask consumers is how likely they are to recommend your business to others. Third party surveys may be preferable to in-house surveys, as they are less likely to incorporate bias.
The Motley Fool August 12, 2005 Rick Aristotle Munarriz	From Spam to Gravy at AOL America Online has a clever way of turning an online nuisance into a promotional victory. Where does one draw the line between being a corporate good Samaritan and a clever marketer? Well, does it really matter?
<Older 1131-1140 Newer> Return to current articles.