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Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market.   |
Inc.
August 2005
Kasey Wehrum |
And Now a Syllable from Our Sponsor A new ad campaign for a breath freshener features a one-second TV commercial. |
The Motley Fool
August 9, 2005
Rick Aristotle Munarriz |
Pepsi, the Lounge Lizard Pepsi looks to take over the shopping mall, one lounging customer at a time. The in-mall venues will seek to impress young soda sippers into becoming lifelong clients of PepsiCo's sweetened beverages. Will it work? |
BusinessWeek
August 15, 2005
Barrett & Weintraub |
Drugmakers Are Changing Channels All those "Ask your doctor if it's right for you" ads on TV haven't delivered. As drugmakers labor to develop more educational and balanced pitches, they're also trying to better target their messages. |
Bank Systems & Technology
August 2, 2005
Deena M. Amato-McCoy |
The Tailored Sell Tired of losing customers to competitors, many banks are restructuring corporate cultures and making customer-centric, cross-selling marketing strategies an enterprisewide priority. |
Fast Company
August 2005
Linda Tischler |
Smells Like Brand Spirit In the battle for consumers' attention, some innovative companies in a variety of industries are exploring a new branding frontier: scent. |
Fast Company
August 2005
Linda Tischler |
How to Smell Good A subtle scent that matches the company image can be used effectively in effective marketing. |
Fast Company
August 2005
Chuck Salter |
No Sweat Like many upstarts, Under Armour made a splash with a breakthrough product, then promptly found itself facing Goliaths. Here's how an unlikely giant killer is protecting its house from megabrands like Nike. |
Fast Company
August 2005
Lucas Conley |
Fast Talk: Brand Revivers The only thing harder than developing a hot brand is turning around a once-popular one. We spoke to five brand stewards going through the process of breathing life into iconic names to see how they're doing it. |
Fast Company
August 2005
Paul Lukas |
Label Maker The secrets behind a good-looking package. |
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