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Fast Company
August 2005
Jena McGregor |
Brand Aids The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights.   |
The Motley Fool
August 3, 2005
Steven Mallas |
How Much of Zero Is Enough? Cadbury Schweppes is getting in on the "zero" beverage action and has come up with an interesting marketing scheme. Perhaps, in ironic fashion, the closer this company gets to zero, the higher its shares will rise. |
Registered Rep.
August 1, 2005
Will D. Rhame |
Of Greens and Green The following is a parable of a financial consultant's great prospecting idea gone awry for one simple reason: the prospector did not plan his meeting carefully enough. |
BusinessWeek
August 8, 2005
Ronald Grover |
The Selling Of The Golden Boy As his career wanes, Oscar De La Hoya aims to build an Hispanic business empire. |
BusinessWeek
August 8, 2005 |
De La Hoya, Battling Businessman Oscar De La Hoya has moved into Hispanic-community-related ventures. He says he's driven by the desire "to really make a difference." |
CRM
August 1, 2005
Colin Beasty |
Learning the ABCs of Marketing An educational products company uses Omniture's SiteCatalyst to build its Internet marketing campaigns. |
CRM
August 1, 2005
Marshall Lager |
Back From the Dead Lead Management Rainmaker Marketing's Lazarus integration of ACT! resurrects a phone reseller's sales, relationship growth, and agent efficiency. |
CRM
August 1, 2005
Colin Beasty |
Required Reading: A Closer Look at Sales and Marketing Alignment Here's an interview with Bob Schmonsees, author and 20-year CRM veteran. In Escaping the Black Hole, Schmonsees presents a new model that centers on two simple processes that tightly align marketing and sales organizations and drive increased customer focus. |
CRM
August 2005
Marshall Lager |
CRM in an Age of Legislation Privacy laws have forced sales callers and outbound marketers to clean up their act and given them a chance to polish their image. |
Home Toys
August 2005 |
Serving Your Customers The purpose of this piece is to talk about customer service and what it means in the field of retail technology. Here is the menu for true customer service. |
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