Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1101-1110 Newer>

BusinessWeek August 8, 2005 Jon Fine	End Run Around TiVo? Visible World is being touted as the antidote to ad skipping.
InternetNews July 29, 2005 Colin C. Haley	Pharma Markets Online Curtailing direct-to-consumer drug ads sounds like a bitter pill for creative firms, but the fine print suggests an opening for Internet marketers.
The Motley Fool July 29, 2005 Steven Mallas	McDonald's Trades Mouse for Troll McDonald's enters an agreement to promote DreamWorks Animation's Shrek 3 -- how does Disney feel?
Food Processing July 2005 John Stanton	Market View: Build brands, don't kill them If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end. Here are four clues to see if that end is near.
Food Processing July 2005 Diane Toops	Toops Scoops: Hear that echo? America's 75 million 'Echo Boomers' -- children of the 'Baby Boomers' -- are coming of age. Are you prepared to market to them? Here's what they want.
The Motley Fool July 25, 2005 Jeremy MacNealy	McClatchy Starved for Ads A weak advertising environment plagues the newspaper chain. Investors may be hesitant to sample this stock, but its recent price weakness may just be the time to look at this investment a little closer.
Job Journal July 24, 2005 Marty Nemko	Quick Fix: Are You Sales Material? Summarizing extensive research, the book, How to Hire and Develop Your Next Top Performer, says that successful salespeople have five key attributes. Do you?
BusinessWeek August 1, 2005 Berner & Kiley	Global Brands The companies that best built their brand images, and made them stick.
BusinessWeek August 1, 2005	Samsung's Goal: Be Like BMW Samsung is out to build a brand that people know instantly and desire.
BusinessWeek August 1, 2005 Jack Ewing	Heineken: One Brew, Many Countries Setting its sights even farther globally, Heineken is relying on a common message to sell its brand across borders and cultures.
<Older 1101-1110 Newer> Return to current articles.