Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 101-110 Newer>

CIO February 15, 2002 Simone Kaplan	Smooth Selling Ahead Empire Blue Cross and Blue Shield slashed its sales cycle from 27 days to just two or three with the help of sales-force automation software.
Salon.com February 4, 2002 Joseph Lamport	Wake up and smell the subterfuge What does it mean when Citigroup's ad campaign tells us to stop worrying about money? A trick!
U.S. Banker February 2002 David Lo	Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps...
Knowledge@Wharton	Making the Case for Outside Sales Reps The payoff for a productive relationship with an outside sales force can be substantial...
Fast Company February 2002 Scott Bedbury	Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
CIO January 1, 2002 Edward Prewitt	How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty.
Entrepreneur January 2002 Kimberly L. McCall	Outside Chance When the old sales plays aren't scoring, it's time to call in the Gipper: a sales consultant to rally your team.
IndustryWeek December 1, 2001 Doug Bartholomew	Virtual Marketing Escapes Dot-Com Bomb Despite the dot-com bomb and the U.S. economic malaise, many manufacturers are staying the course when it comes to e-business. Some makers of food and consumer products, eschewing sales over the Web, are finding it a better vehicle for communicating with customers...
Knowledge@Wharton	How the Recession Has Changed the Advertising and Marketing Industries What implications do these changes have for firms in the marketing and advertising business and for their clients?
Salon.com December 14, 2001 King Kaufman	Expo! Expo! As a man's fancy turns to signage, where better to indulge it than the all-star game of trade shows?
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