Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 1081-1090 Newer>

The Motley Fool July 22, 2005 Rex Moore	Bud's Messy Urinals Anheuser-Busch makes major marketing mistakes in its Busch Gardens amusement park bathrooms.
Pharmaceutical Executive July 1, 2005 Ken Dec	Direct to Consumer: Moving House The "House of Brands" model is a house of cards. The pharmaceutical industry should change, or risk losing trust forever.
Pharmaceutical Executive July 1, 2005	Thought Leader: Getting "Sirius" About Specialty Now, at the helm of Sirius Laboratories, a private company specializing in dermatology, Gary Barnes draws upon his experiences and offers insight into his world of specialty sales force excellence. An interview follows.
Pharmaceutical Executive July 1, 2005 Mark A. Stiffler	Sales Management: Pay-for-Performance Incentive management helps align sales force strategy with pharmaceutical reps' compensation.
BusinessWeek July 25, 2005 David Kiley	Advertising Of, By, And For The People Getting consumers to create ads saves a ton of money- and builds buzz.
BusinessWeek July 25, 2005 Stanley Holmes	All The Rage Since Reagan Nike's Air Force 1, introduced in the '80s, still grabs attention- and huge margins.
The Motley Fool July 18, 2005 Alyce Lomax	TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best.
Commercial Investment Real Estate Jul/Aug 2005 Tom Buxton	Beyond Demographics Psychographic research can be a key part of commercial real estate professionals' marketing materials.
BusinessWeek July 25, 2005 Jon Fine	The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity.
The Motley Fool July 13, 2005 Tom Taulli	Will GM's Discount Count? Maybe GM has done something truly smart -- instituting a revolutionary marketing campaign with the potential to increase sales and profits.
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