Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool July 13, 2005 Nathan Slaughter	Gannett Seeking Advertisers Media giant posts modest gains and cautions investors to tone down their short-term expectations amid difficult advertising environment.
The Motley Fool July 12, 2005 Rick Aristotle Munarriz	Netflix Ads It Up Yesterday's announcement that Netflix was launching an ad-sales program was just the next logical step in cashing in on its growing captive audience. Investors, take note.
The Motley Fool July 11, 2005 Alyce Lomax	Netflix's Ad-vantageous Move The DVD rental firm will open up another revenue channel, making a move that many investors have been waiting for.
The Motley Fool July 7, 2005 Rick Aristotle Munarriz	Disney Conquers New Kingdom Disney is using the Internet to draw an audience as well as differentiate itself from the regional amusement-park experience. Now with a new promotional, it is using your cereal bowl, too.
Fast Company July 2005 Paul Lukas	Uniformity Baseball is more than round balls and base runs; it can also involve branding, design, and typography.
Fast Company July 2005 Jory Des Jardins	Free Lunches Experts assess high-profile giveaways by Starbucks, Tivo, and Skype.
InternetNews July 6, 2005 Colin C. Haley	Tech Rolls With Tour de France IT plays an increasingly important role in bike design, training and communications on Lance Armstrong's team. AMD is the "official technology sponsor" of the team.
HBS Working Knowledge July 4, 2005 Poping Lin	Should You Outsource Your Marketing? Most companies already outsource a portion of their marketing function -- advertising. But what about direct-mail management, lead management, or customer analytics?
Bank Systems & Technology July 1, 2005 Ivan Schneider	Why Can't We Be Friends? Banks are in no position to offer unbiased advocacy. Even Citibank's seemingly innocuous "Live Richly" campaign seems like an insidious form of psychological warfare.
CRM July 1, 2005	The Pulse: How do Your Sales Force and Support Staff Interact? From a reader poll, a chart showing respondents' reporting chain for sales and support staff.
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