Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM July 1, 2005 David Myron	How to...Assess Customer Satisfaction Levels by Going Beyond the Standard Satisfaction Survey Customers may not tell you when they're happy, but when they're unhappy, look out--you'll get an earful. Consider these tips for assessing customer satisfaction levels by going beyond the standard satisfaction survey.
The Motley Fool July 1, 2005 Brian Gorman	Ford Links Up With BP This cross-promotion deal makes sense, but the impact will be minimal as long as rivals outmaneuver the automaker.
BusinessWeek July 11, 2005 Jon Fine	Getting To The Hipsters Marketers, like parents, might spend sleepless nights worrying about not understanding youth. But they miss the bigger story. Formerly hostile subcultures -- yesteryear's punks and hippies and snowboarders -- now welcome them.
Pharmaceutical Executive June 1, 2005 Bill Tancer	Alternative Media: Shared Appeal How do pharma sponsors know if sports' Web sites lure the right visitors to their domains? And how can they tell if a sponsorship deal is connecting their messages with the target market?
Pharmaceutical Executive June 1, 2005 Patrick Burns	Sales Management: A Sample Plan One of the pharma industry's most important promotional tools is also one of its least understood. Here are new approaches to measuring the impact of sampling--and giving reps the tools they need to use samples better.
BusinessWeek July 4, 2005 Diane Brady	When Your Name Is Mud, Advertise Companies in crisis used to lie low. The new response to bad press is positive spin
BusinessWeek July 4, 2005 David Kiley	Cable's Big Bet On Hyper-Targeting Time Warner will test new software that sends different ads to different viewers.
The Motley Fool June 21, 2005 Rick Aristotle Munarriz	eBay's Summer Savings A peculiar summer catalog has eBay aiming for the traditional mail-order crowd.
The Motley Fool June 20, 2005 Brian Gorman	Gains From Grains General Mills' attempt to set the standard in whole grains could mean a big marketing payoff.
Entrepreneur July 2005 Karen E. Spaeder	Cause to Celebrate Some PR firms strive to make a difference by promoting causes as well as products.
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