Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool June 16, 2005 Brian Gorman	Cosi Gets More Bread As it expands, the restaurant operator may need to boost its marketing budget.
The Motley Fool June 16, 2005 Stephen D. Simpson	Media Drug Withdrawal? Are pharmaceutical companies turning away from mass marketing through TV?
Insurance & Technology June 14, 2005 Phil Britt	We Can't Take Your Call Phone-based marketing took a severe blow when states began passing Do Not Call legislation. Heavy fines forced insurance companies to comply with the regulations, a process that has become increasingly cumbersome and expensive.
The Motley Fool June 14, 2005 Seth Jayson	In Bed With a New Marketer Select Comfort brings in a La-Z-Boy executive as chief marketing officer. Investors, take note.
Inc. June 2005 Ian Mount	The Biggest TV Network You've Never Heard Of Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store?
Inc. June 2005 Lora Kolodny	Intoxicating Results How Cisco Brewers built a successful brand on a tight marketing budget.
Inc. June 2005 Nicole Gull	Two Marketing Firms Called Momentum Was One Too Many How a mature company changed its name and educated clients about the change in a way that didn't confuse them.
HBS Working Knowledge June 13, 2005 Youngme Moon	Rescuing Products with Stealth Positioning When firms adopt a reverse or breakaway positioning strategy, they conceal the true nature of their products by affiliating them with a different category.
The Motley Fool June 13, 2005 Alyce Lomax	P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising.
Registered Rep. June 1, 2005 Kristen French	Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours.
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