Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Registered Rep. June 1, 2005 Will Leitch	Ad Slogans in the Age of Scandal Today, instead of bragging about themselves, securities firms --- in their 30-second TV ads --- talk about retirement, financial planning and how they can take care of the client to help protect his assets.
BusinessWeek June 20, 2005 Tom Lowry	What's In-Your-Face And TiVo-Proof? LED Billboards Clear Channel Outdoor is launching a trial with seven giant electronic billboards around Cleveland that will change their advertisements dozens of times a day.
The Motley Fool June 10, 2005 Tim Beyers	Wal-Mart: We Did What? In an ad, the retailer compares blocking its expansion to a Nazi book-burning. It gets worse. Wal-Mart doesn't deny that it authorized the ad, but it also claims it didn't know the historical context of the photo it was using.
Nutra Solutions June 1, 2005	Hidden Drug Costs Up to five salespeople from the same company may call on the same doctor about the same product. Drug makers spend over $7 billion on such calls each year, compared to $4 billion on direct-to-consumer advertising.
Pharmaceutical Executive May 1, 2005 Jason Hogg	Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors.
Pharmaceutical Executive May 1, 2005 Ame Wadler	PR: In the Loop Pharma marketers can help doctors stay abreast of the news.
Pharmaceutical Executive May 1, 2005 Smith & Youngers	Case Study: Science-Based Selling How GSK relaunched a mature brand in a competitive category.
Pharmaceutical Executive May 1, 2005 Sibyl Shalo	Out to Lunch? For the average pharma rep, a 13-minute sales oriented meal trumps a 60-second office visit, any day of the week.
Pharmaceutical Executive May 1, 2005 Rosenthal & Herman	Nobody Does it Better Keeping district managers in the field is just one way to keep your sales force productive.
Pharmaceutical Executive May 1, 2005 Steven Tarnoff	How to Keep Out of Regulatory Quicksand Pharma sales teams may soon need law degrees just to keep up with the changes in federal and state mandates.
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