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The Motley Fool
May 18, 2005
Rich Smith |
Jack Bauer's New Sugar Daddy On television show "24," Cisco takes product placement to a whole new level.   |
The Motley Fool
May 18, 2005
Matt Thurmond |
GEICO's Lean, Green Machine This insurance company is growing fast with the help of a lizard and a direct sales model. Investors, take note. |
Reason
May 2005
Jacob Sullum |
Advertising Dissent Drug warriors back down: A district judge ruled that a 2004 law banning pro-drug advertisements from mass transit outlets was a clear example of viewpoint discrimination and therefore presumptively invalid under the First Amendment. |
The Motley Fool
May 16, 2005
Ellen Dowling |
Merck Minds Its Manners The drug giant's handbook for its salespeople has Congress offended. Whether the committee thinks its salespeople are charismatic or just plain con artists, Merck's actions will eventually speak louder than its words for patient investors. |
Commercial Investment Real Estate
May/Jun 2005
Carolyn Bilsky |
The Spin Cycle New marketing twists take the starch out of business-building challenges for commercial real estate professionals. |
The Motley Fool
May 13, 2005
Steven Mallas |
Memo to Wendy's: Forget It Wendy's links a promotion to the "finger incident" when it should just let the matter rest. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Inc.
May 2005
Rob Walker |
Capturing Eardrums In a world that's increasingly awash in marketing clutter, Paul Anthony, founder of Rumblefish, believes music can help a brand stand out. So what does your company sound like? |
Inc.
May 2005
Stephanie Clifford |
The Next Great Retail Idea: PR? A North Carolina entrepreneur sets his sights on creating the H&R Block of public relations. PR Store is a storefront marketing and PR firm for small businesses. |
HBS Working Knowledge
May 9, 2005 |
Readers Respond: Where is Consumer Generated Marketing Taking Us? Start with psychologists and behavioral analysis... Companies still need to surprise the market... etc. |
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