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Fast Company
January 2002
Fara Warner |
Curb Your Enthusiasm Harley-Davidson customers love their bikes -- to the point where they scare off potential customers. Here's how Harley is expanding its audience without alienating its hard-core fans...   |
CIO
December 1, 2001
Susannah Patton |
Lip Service Providing personalized webpages for its salespeople has given Mary Kay's business a makeover... |
| Knowledge@Wharton |
Marketing Ethics in a Post-Terrorist Economy: What is the Right Pitch? What role do advertisers and marketers have in helping to influence the debate over what is going on in the world, and what kinds of responses are they going after? |
Entrepreneur
December 2001
Scott S. Smith |
Attention, Shoppers! Paco Underhill knows what they look at, what they buy and why, so get ready to put a huge dent in the concept of customers' free will... |
Entrepreneur
December 2001
Kimberly L. McCall |
Down, Not Out Your reps not selling like they used to? Don't worry -- they can be rehabilitated... |
Bank Technology News
October 2001
Amy Newell |
CRM: A Solution Evolution Some of financial institutions' latest dilemmas in customer relationship management don't involve technology, but rather how to complement it... |
Entrepreneur
November 2001
Christopher Elliott |
It's a Gift Grab your Santa suit and load your sack with all the useful gadgets and goodies that will help your clients remember you in the new year... |
Entrepreneur
November 2001
Kimberly L. McCall |
Hey, Good Lookin'! Your sales reps are hired to fly the flag of your brand and champion your business. Their image is your image, and if they blunder, your company suffers. Every customer's crazy 'bout a sharp-dressed salesperson... |
Salon.com
October 18, 2001
Lawrence H. Diller |
An end run to marketing victory Drug makers find ways to circumvent an advertising ban and promote psychiatric drugs for children... |
CIO
October 15, 2001 |
A Letter to Our Suppliers With the cost of producing and airing commercials so astronomically high, and with so many real products and real services in your offerings, what's the point of selling flashy impossibilities? |
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