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Wired
April 2000
Warren Berger |
J. Walter Thompson Wired case studies in radical upgrade attempts: advertising agency J. Walter Thompson   |
Fast Company
April 2000
Rekha Balu |
Change Your Mind, Grow Your Company Shred old ideas about how your industry works, urge Douglas Atkin and his colleagues at Merkley Newman Harty, a hot ad agency. In a world filled with dogma, the future of business belongs to the heretics. An example: JetBlue. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
Fast Company
December 1999
Polly LaBarre |
She Builds Online Brands on the Street Di-Ann Eisnor is a master at persuading busy people to pay attention to digital brands. Her secret? If you want to move people to the virtual world, move your messages to the physical world. Here's how to GetReal.com. |
Fast Company
December 1999
John Ellis |
Digital Matters - Issue 30 In My Humble Opinion: "That sound -- the sound of advertising being allowed in is the sound of the future being born." |
Fast Company
November 1999
Keith H. Hammonds |
This Virtual Agency Has Big Ideas London-based Host Universal, founded by two young innovators from the advertising establishment, wants to reinvent what it means to be an ad agency. Some very big companies are betting on their model. |
Fast Company
November 1999
Amy Wilson |
Ruler of the Free World Job Titles of the Future: Tim Choate |
Fast Company
November 1999
Keith H. Hammonds |
How We Sell If shopping is the great American indoor sport, why isn't it more fun? Why isn't it easier? Why isn't it better? Paco Underhill, founder of Envirosell Inc. decodes the secrets of retail design to explain the rules behind how we shop. |
Mother Jones
August 1999
Jack Hitt |
The Hidden Life of SUVs They're built to go off-road, but what kind of landscape are they really designed to conquer? |
Fast Company
October 1999
Cathy Olofson |
Dream Society ...As information and intelligence become the domain of computers, society will place new value on the one human ability that can't be automated: emotion.... |
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