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CRM May 1, 2003 Ramin Ganeshram |
Quality, Not Quantity Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.  |
CRM May 1, 2003 David Myron |
Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research.  |
Inc. May 1, 2003 Alison Wellner |
Benefits by the Bulk The superstores' newest product: health insurance.  |
Knowledge@Wharton April 9, 2003 |
The Wal-Mart Empire: A Simple Formula and Unstoppable Growth The company has a simple formula of low prices and rocket-science logistics to back up its operations. There's no secret to its success.  |
National Real Estate Investor April 1, 2003 Parke Chapman |
Bargain Hunters Keep Outlet Malls Humming Despite a 1.6% drop in retail sales in February -- the biggest monthly plunge since November 2001 -- business is thriving at outlet centers.  |
Inc. April 1, 2003 Donna Fenn |
A Knack for Sweet Deals Getting preferential treatment from big vendors is deliciously easy for Dylan's Candy Bar.  |
Knowledge@Wharton March 12, 2003 |
The Dell Model: How Well Will It Travel? Flawless execution of the well-known `Dell model' has a lot to do with Dell's success, Wharton professors say. But the model is now being tested in new ways, as the $35 billion company jumps into new markets -- both geographically and product-wise.  |
Knowledge@Wharton February 26, 2003 |
Why Big-box Retailers Often Fumble in Their Global Growth Strategies How good are these companies at reaching beyond their borders, and how successful will they be in the future? Experts from Wharton are cautiously optimistic, noting that retail depends heavily on such disparate factors as consumer whims and the cost of real estate.  |
CRM February 2003 Jason Flynn |
Advice From the Trenches: How to Increase Upsell Revenue HSN's upsell success has earned the company more than just a few extra bucks, increasing revenues from $9 million to $70 million in the past three years.  |
National Real Estate Investor February 1, 2003 Matt Valley |
Retailers Have New Resolve: Pare Down or Perish I believe that the short-term pain resulting from the empty spaces will lead to a better use of the abandoned real estate in the long run.  |
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