Medical

Magazine articles on health care providers, pharmaceutical companies, and medical technology.

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Pharmaceutical Executive October 1, 2006 Clinton & Koroneos	Learn & Confirm At Wyeth, a sweeping set of initiatives is transforming the R&D operation - and spotlighting a possible future for drug development.
Pharmaceutical Executive October 1, 2006 Scott Hull	Back to the Future? Some states want to block access to doctor-level prescribing data. And the AMA helps members keep prescription records away from sales reps. An "old timer" remembers how he sold before databases came along.
Pharmaceutical Executive October 1, 2006 Jill Wechsler	Washington Report: After Plan B: Out of the Quagmire, into the Data The morning-after pill goes OTC, with some special requirements. But is FDA's drug information system up to the task of tracking how it is used?
Pharmaceutical Executive October 1, 2006 Patrick Clinton	From the Editor: In Conflict Structured conflicts keep the pharmaceutical industry functioning, and threatens it when they get out of balance.
Pharmaceutical Executive October 1, 2006 Sarah Houlton	Global Report: Please Come Back Health authorities in Europe are working hard to reestablish their countries as preferred locations for pharma's R&D facilities. Fortunately, they've got a blueprint: China.
Pharmaceutical Executive October 1, 2006 Rob Scott	Thoughtleader: Life After Lipitor A conversation with a former Pfizer executive who "launched the world's best-selling drug."
Pharmaceutical Executive October 1, 2006 Jonathan Singer	Legal: Going to Court Where you file that patent lawsuit matters. Over the past five years, branded pharma has won consistently in some venues, like Delaware - but lost badly in others, like New Jersey.
Pharmaceutical Executive October 1, 2006 Gary Norman	Direct to Consumer: If These Walls Had Ears New research shows how DTC affects patients' conversations with physicians.
Pharmaceutical Executive October 1, 2006 Zuffoletti & Freire	Marketing to Professionals: Key Opinion Control KOL relationship management should be an essential component of any pharma brand team.
Pharmaceutical Executive October 1, 2006 Debrianna Obara	Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing.
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