Medical

Magazine articles on health care providers, pharmaceutical companies, and medical technology.

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Pharmaceutical Executive July 1, 2006	Direct to Consumer: Making the Connection Whether it's to promote a drug or help educate the masses, pharmaceutical manufacturers are creating advertising campaigns that tug at people's hearts to get the message out.
Pharmaceutical Executive July 1, 2006 Winter-Sperry & Mann	Marketing to Professionals: Deep Impact The pharma industry must draw a distinct line between medical science liaison activity and direct sales due to government and legal regulations, yet many companies still want to measure the liaison's progress by the same standards.
Pharmaceutical Executive July 1, 2006 George Koroneos	Alternative Media: More than Just Cartoons An HIV-awareness cartoon is an example of how pharmaceutical companies can use non-traditional media to disseminate disease-awareness messages to new or wider audiences.
Pharmaceutical Executive July 1, 2006 Ron Feemster	Back Page: Soft Serve, Hard Lessons In Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store, pharma exec Bob Miglani shares the core values that work in small business and corporate America.
The Motley Fool July 3, 2006 Stephen D. Simpson	Encore Takes Final Bow Encore Medical, a med-tech company that could never quite get going, sells out to a private investor. Investors, take note.
Managed Care June 2006 John Carroll	When New Drugs Are Costly, How High to Raise Copays? As some pretty costly, yet very useful, drugs are introduced, will new formulary designs deny access to needy patients?
Managed Care June 2006	Opinions on DM Outcomes Can Be Swayed An exercise in "point-counterpoint" at a recent disease management meeting showed dramatic swings in views. This shows the managed care industry that there is a great need for civil, structured discussion and honest and respectful public debate of the important issues facing DM.
Managed Care June 2006 Tom Pope	Hard to Curb Overuse of Drug-Eluting Stents Health plans find themselves paying for the latest and greatest stent without any control over usage. Even bare-metal stents may be overused.
Managed Care June 2006 Twanmoh & Cunningham	When Overcrowding Paralyzes an Emergency Department Changing the process and mindset of health care professionals was the key to reducing emergency department overcrowding.
Managed Care June 2006	Excessive Use of Screening Tests Costs System Millions Each Year Managed care always couched its emphasis on prevention with the caveat that diagnostic tests should be conducted according to generally accepted national practice guidelines. A new study seems to indicate just how costly preventive medicine can be when not tied to a disciplined approach.
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