Medical

Magazine articles on health care providers, pharmaceutical companies, and medical technology.

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Bio-IT World August 2005 Mark D. Uehling	Drug Safety Dominates DIA Patients may have a dim view of the pharmaceutical industry, but many are still willing to participate in its research all over the world.
Bio-IT World August 2005 Chris Dwan	Workflow Environments Guide As with many technology decisions, the choice of a workflow environment is seldom clear. Here's a short list of the comparable features to differentiate between various graphical workflow packages for scientific computing.
Pharmaceutical Executive August 1, 2005 Kevin Barnett	Part D Phase 2 Pharmaceuticals have been scrambling to get their Medicare contracting in order. Now it's time to figure out part D marketing and sales. Here's a checklist for the months ahead.
Pharmaceutical Executive August 1, 2005 Joanna Breitstein	Weathering the Storm Out from financial scandal, CEO Peter Dolan is steering Bristol-Myers Squibb's most productive pipeline yet.
Pharmaceutical Executive August 1, 2005 J. Kevin Day	What Does It Really Take? A military historian once said that a great commander must show himself to his followers only through a mask -- a mask that marks him as the leader they need. Today, pharma leaders, behind their masks, must possess a certain substance.
Pharmaceutical Executive August 1, 2005 Richard B. Vanderveer	Position, Position, Position The "weekender," the "doughnut hole," and the secret art of "bathroom mapping": How pharma marketers are learning to tell new stories for every phase of a drug's lifecycle.
Pharmaceutical Executive August 1, 2005 Lena Chow	Docs of Shanghai They're short on status, pay, and respect, but China's young doctors hold keys to the world's fastest growing pharmaceutical market.
Pharmaceutical Executive August 1, 2005 Alana Klein	Marketing to Professionals: Penetrating P&T Health plan Pharmacy & Therapeutics (P&T) committee members reveal what it takes to get a drug on their radar screen.
Pharmaceutical Executive August 1, 2005 Blumberg & Evans	Alternative Media: RSS Revolution This new technology provides pharma marketers an opportunity to foster a relationship with consumers that leads to strong brand affinity and trust.
Pharmaceutical Executive August 1, 2005 Alana Klein	Medical Education: Preferred Providers Many physicians favor CME programs affiliated with university or medical societies over hospital-run programs or those self-accredited by medical communications agencies.
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