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Pharmaceutical Executive
May 1, 2005 |
Thought Leaders: Playing Field in Biotech/Pharma Partnerships Levels As infrastructure and business savvy within biotechs become increasingly sophisticated, the sector's relationship with pharma is taking on a new shape. An interview with industry veteran Lisa Drakeman on how to integrate cultures and processes and where pharma is falling short.   |
Pharmaceutical Executive
May 1, 2005
Margaret Buck |
Legal: No Exception? An important legal loophole has made patented tools available for biotech research. Today, though, it appears to be closing. |
Pharmaceutical Executive
May 1, 2005
Kathy Kastner |
Direct to Consumer: Information vs. Education Although the pharma industry is good at providing information, it has not yet learned how to transform it into reliable education. If pharma marketers can initiate that transformation, they will grab a significant opportunity to connect with consumers. |
Pharmaceutical Executive
May 1, 2005
Jason Hogg |
Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors. |
Pharmaceutical Executive
May 1, 2005
Benjamin White |
Alternative Media: The Site That Could How Sanofi Pasteur's VaccineShoppe.com integrated sales, marketing, and technology. |
Pharmaceutical Executive
May 1, 2005
Marsha Meyer |
Medical Education: Prevention Education Shifting the nation's healthcare paradigm from treating seniors' ills to preventing them will take the combined support of pharma companies, medical schools, continuing medical education (CME) providers, and clinicians. |
Pharmaceutical Executive
May 1, 2005
Ame Wadler |
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. |
Pharmaceutical Executive
May 1, 2005
Robert Ullmann |
Back Page: Unhealthy Justice More than any other healthcare law, the Medicare/Medicaid exclusion statute has distorted our criminal justice system with government fraud investigations. This well-intentioned but misguided law should be repealed. |
Pharmaceutical Executive
May 1, 2005
Smith & Youngers |
Case Study: Science-Based Selling How GSK relaunched a mature brand in a competitive category. |
Pharmaceutical Executive
May 1, 2005
Lynn Zimmerman |
Professional Persuasion:101 Do you know a pharma rep that couldn't use a refresher course in presentation skills? Here are tips from Learn the Secrets The Field-Tested, Combat-Ready Guide to Becoming a Pharmaceutical Sales Representative, by Catherine Kaputa and Lynn Zimmerman. |
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