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Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements?   |
PC World
January 14, 2003
Malaika Costello-Dougherty |
A Truce Over Copy Controls? Hollywood, tech industries agree to fight piracy and legislation, but support technical restrictions. |
Salon.com
January 14, 2003
Andrew Leonard |
Steve Case: Brilliant visionary or fumbling clod? I don't know -- I'll have to check AOL's stock price and get back to you. |
Salon.com
January 10, 2003
Andrew Leonard |
Remembrance of dot-com idiocy past At least Enron and WorldCom went down because of greed. But as James Ledbetter's "Starving to Death on $200 Million a Year" reveals, the Industry Standard pissed away a fortune out of mere carelessness. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
CIO
January 1, 2003
Dennis Blank |
Disney's CIO Gets Serious - Governance Michael Tasooji became Walt Disney's first corporate CIO in May 2000. Since then he has faced a formidable assignment: Cut costs, improve IT services and deliver business value through technology projects. |
Fast Company
January 2003
John Ellis |
Strategy There are a number of reasons why AOL's glory days may be in the rearview mirror, but let's reduce it to five. To get its mojo back, AOL has to be cast out. |
Salon.com
December 9, 2002
Farhad Manjoo |
Replay it again, Sam Personal video recorders already have Hollywood running scared. Now Microsoft is pushing a new computer that will make trading TV shows as easy as using Napster. |
Information Today
December 2002
Richard Poynder |
A True Market Failure Professor Mark McCabe, an expert in mergers and anticompetitive practices at the Georgia Institute of Technology, talks about problems in the scientific, technical, and medical (STM) publishing industry. |
PC World
December 3, 2002
Tom Spring |
New Tool Makes DVD Copying Easy 321 Studios challenges Hollywood, DMCA again with release of DVD X Copy. |
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