Insurance

Magazine articles on HMO's and other insurance companies.

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CRM November 2003 Martin Schneider	Driving Marketing Results How Hibernian used targeted messaging to double sales and leads.
Managed Care September 2003 Tony Berberabe	Pharmacy Benefit Starts To Reflect Push for Consumer-Directed Care Health insurance plans looking for a low-risk way to experiment with new benefit designs might start with the pharmacy benefit.
Managed Care September 2003 Judith A. Shutt	Balancing the Health Care Scorecard A relatively new concept in strategic management provides a way to balance quality and customer satisfaction with costs and long-range goals.
Managed Care September 2003	Blue Cross of Calif. Steers Patients Toward Best Hospitals for CABG California seems to be the place where health plans have decided to crack down on hospital costs by spurring better outcomes.
Managed Care September 2003	Anthem Blocked In Bid To Buy BCBS of Kansas The consolidation of member plans in the Blue Cross and Blue Shield Association has hit yet another snag. The Kansas Supreme Court on Aug. 6 upheld an order blocking the $190 million sale of the not-for-profit Blue Cross and Blue Shield of Kansas to Anthem, a for-profit operation.
Managed Care September 2003 John Carroll	Some Lobbying Tactics Have Pols Seeing Red More than 600 groups have lined up against association health plans, lobbying exhaustively against them in Congress. But the manner in which the Blue Cross Blue Shield Association went about it raised some hackles.
Managed Care September 2003 Thomas Morrow	Managed Care Strategy: Create Competition In Expanding Biotech Field The biotech field is booming, and insurers are scrambling to find ways to deal with the high costs of new "biologic" treatments. One strategy is to try to create more competition among the producers of biotech drugs.
Managed Care September 2003	Workers more concerned about layoffs and health insurance There are deep concerns in society, according to a recent survey of 1,015 adults conducted by Rutgers University. In it, 71 percent of workers who had been laid off between 2000 and 2003 support government strategies that would help those out of work maintain health benefits.
BusinessWeek October 13, 2003 Gene G. Marcial	Berkley: A Good Risk Out ahead of its peers is W. R. Berkley: This mid-cap property-casualty insurer is a star performer -- in sales, earnings, and stock price.
BusinessWeek October 6, 2003 David Fairlamb	The Tremors Shaking Munich Re Can the world's largest reinsurer stem the red ink and win back its sterling credit rating?
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