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Fast Company March 2005 Ryan Underwood |
Jones Soda's Secret Coca-Cola, KFC and McDonald's all have "secret ingredients" successfully touted in their marketing strategies. Peter van Stolk's soft drinks have a successful secret ingredient, too: customer input.  |
Fast Company March 2005 Ryan Underwood |
Building a Customer-Centric Brand Jones Soda founder and CEO Peter van Stolk never made it to business school. But shepherding one of today's hottest beverage brands has been an excellent marketing education. Here's what he has learned.  |
The Motley Fool February 28, 2005 Nathan Slaughter |
Heinz Needs Tougher Teammates The ketchup king needs to squeeze some help out of its other brands. This morning, the condiment maker announced third-quarter earnings of $152.4 million, a 25% drop from a year ago.  |
The Motley Fool February 28, 2005 Stephen D. Simpson |
Soda South of the Border Latin American distributor of Coke products is a market leader, but is the parent company the better buy?  |
The Motley Fool February 28, 2005 Rick Aristotle Munarriz |
Kraft Kills Road Kill The food giant hits the brakes on a controversial product. No company, certainly not a juggernaut like Kraft, should ever test the gray areas of bad taste for the sake of edgy product differentiation.  |
Inc. March 2005 Patrick J. Sauer |
Things I Can't Live Without The prized possessions of Lance Winters, co-owner of St. George Spirits, a craft whiskey distiller in Alameda, California.  |
The Motley Fool February 24, 2005 Steven Mallas |
Coke's Shareholders Get a Raise Coca-Cola increases its dividend by 12%. Not bad. Now let's get that case volume up!  |
The Motley Fool February 24, 2005 Jeremy MacNealy |
Green Mountain Coffee Gets Roasted Strong sales continue, but the company's first-quarter earnings were crushed.  |
The Motley Fool February 24, 2005 Alyce Lomax |
Sweet Nothings at Hershey What's in a name? That's a question to ask, considering the fact that Hershey wants its shareholders to vote on a name change as well as a boost in shares.  |
The Motley Fool February 23, 2005 Bill Mann |
Addition by Subtraction at Performance Foods Performance rockets higher on the news that it's selling its under-performing salad division to Chiquita.  |
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