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InternetNews December 22, 2003 Janis Mara |
Kia Goes Online to Battle "Budget" Stereotype The Korean carmaker uses the Internet to build the foundation for an offline blitz.  |
The Motley Fool December 18, 2003 |
Dodge Drops Lingerie Bowl In a bid to boost sales of Dodge vehicles, Chrysler Group signed up months ago to be a main sponsor of the "Lingerie Bowl" pay-per-view halftime event at the upcoming Super Bowl. But underwear advertising simply got too hot to handle.  |
BusinessWeek December 22, 2003 Gail Edmondson |
This SUV Can Tow An Entire Carmaker Porsche's hot-selling Cayenne has kept the company rolling as it readies launches of new sports-car models.  |
BusinessWeek December 22, 2003 Gail Edmondson |
Porsche's CEO Talks Shop Wendelin Wiedeking on the thinking behind the sports-car maker's first SUV and how he keeps his company so profitable  |
BusinessWeek December 22, 2003 |
Porsche's Sizzling U.S. Ride North American chief Peter Schwarzenbauer aims to "get more share" while keeping its "emphasis on profitability."  |
BusinessWeek December 22, 2003 David Welch |
Commentary: Can Opel Make Saturn Sparkle? GM is turning to its European cars for salvation. It may be the last best hope  |
BusinessWeek December 15, 2003 Adam Aston |
Running Out Of Road Micheline Maynard doesn't drop any bombshells in The End of Detroit: How the Big Three Lost Their Grip on the American Car Market. Instead, she builds a persuasive case with layers of detail, a methodical recounting of the imports' successes and Detroit's repeated fumbles over the past 30 years.  |
BusinessWeek December 8, 2003 Kathleen Kerwin |
When Flawless Isn't Enough For Car Buyers The Big Three are catching up in quality, but they have miles to go on the wow factor.  |
CRM December 2003 David Myron |
Service Revs Up Nissan's Turnaround Getting a better understanding of agent performance enabled Nissan Motor Acceptance Corp. to address problem areas; the results were significant.  |
IndustryWeek December 1, 2003 Tonya Vinas |
Growing Up Global Kia America Inc. CEO Peter M. Butterfield talks about building a brand in a truly global marketplace.  |
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